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Road to Singapore

branding, apparel–designed as an intern at Isometric Studio in 2015

We were approached by the Women’s Tennis Association—the international organizing body of women’s professional tennis—to design event apparel and merchandise for their 2015 championship tournament in Singapore.

The design takes the viewer inside the court to experience the speed and exhilaration of the game. We abstracted the tennis ball and the perspective lines of the court to create a set of materials that ranged from classic to dynamic.

© Taylor Simpson 2020